Building growth teams across Marketing and Product | Adam Fishman (Imperfect Foods, Patreon, Lyft)
Description
Adam is a Growth and Product advisor, the author of the FishmanAF Newsletter and creator of the Startup Dad podcast. He’s also an executive in residence at Reforge where he leads the Growth Series and co-created the Growth Leadership program. He has been an executive at ResortPass, Imperfect Foods, Patreon and Lyft.
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We talk about:
- The components of a product strategy
- Marketing and Product partnerships within the product strategy structure
- A framework for building cross functional growth teams
- Key starting points and prioritization
- Leadership and C-team alignment
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Where to find Adam:
Linkedin: https://www.linkedin.com/in/adamjfishman
The FishmanAF Newsletter: https://www.fishmanafnewsletter.com/
Reforge: https://www.reforge.com/experts/adam-fishman
Startup Dad Podcast: https://www.startupdadpod.com/
We reference:
The Growth Leadership Program: https://www.reforge.com/courses/growth-leadership
The Growth Series: https://www.reforge.com/courses/growth-series
Centralize or Decentralize: https://www.fishmanafnewsletter.com/p/growth-teams-centralize-or-decentralize
Building a Growth Strategy: https://www.fishmanafnewsletter.com/p/how-to-build-a-growth-strategy
Where to find Patrick:
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(03:17 ) The four components of a product strategy
(08:15 ) How marketing fits within the product motions and product organizes across these components
(14:14 ) Where things usually go wrong between marketing and product teams and ensuring alignment
(19:35 ) Starting with metrics alignment and incentivizing the financial objectives of the company
(26:15 ) Centralized and decentralized growth teams
(30:22 ) The make up a growth squad
(31:37 ) Growth squads within a GM structure
(34:50 ) Expanding product market fit, the marketing motions against it, and cross-selling and monetization
(37:30 ) Internationalization and expanding markets
(39:13 ) The four components of building a growth team and not copying structures of other organizations
(44:38 ) Starting small with one team focused on a key area in the growth model
(46:44 ) The most common starting points, activation and monetization
(48:15 ) Prioritizing team profiles and going in on centralized v decentralized areas
(53:33 ) Aligning with the executive team
(56:08 ) Where to find Adam!
United States
