Daniel Kennerly grew up working cattle on 10,000 acres in rural Florida, learning from his grandfather that a handshake meant something. Fast forward a few decades, and he's building million-dollar custom homes and partnering on a project that's rewriting what's possible in residential construction.

"Everybody knew that if Victor Cowart said, I'm going to do it, it would get done. A handshake. He didn't need a contract. While in today's world, we need contracts because we have to protect ourselves in the litigious environment that we're in, that integrity and those values of trust and honesty, they come through and people don't work with you because you have the best contract, they work with you because they can trust you."

This conversation goes places you wouldn't expect. We start with Daniel's transition from ranch life to finance, then into the chaos of flipping foreclosures for BlackRock during the 2009 market collapse. That experience taught him something crucial: tight margins and transparent accounting aren't just good business practices, they're survival tools. When you're sourcing over a thousand homes and rehabbing hundreds, you need to know what every nail costs.

But here's where it gets interesting. Daniel talks openly about a project where he missed the budget by $3.5 million. Not a typo. On an $8 million house, he was 40% over. The way he handled that situation and kept the client's trust tells you more about running a construction business than any course ever could.

"When we sat down and truly dug into why we had missed so far on that project, the client said to me afterwards, 'Daniel, I have the money to pay this, I just wasn't expecting it. And after sitting down and talking to you and just knowing who you are, I truly believe that we couldn't have avoided this.' That trust that a client gives you, if you handle it well, even in a situation where you make a huge mistake, that trust comes through."

The real centerpiece of this episode is The New American Home® 2026, the showcase property for the International Builder Show in Orlando. Picture an underground garage in Florida with 12-foot ceilings, a car elevator, and a turntable because who wants to do an 18-point turn in their basement? The home will display over $3 million in donated products, and there's a reason for that.

The owner, Jason, made his money in self-driving car technology. He has a son with autism, and he's building a 500-room community called Jonathan's Landing where adults with autism can live, work, and support themselves. The work part is where it gets smart. Jason partnered with Samsung to rebuild their device certification program specifically for adults with autism. They're training people to repair phones and tablets, creating actual careers instead of just jobs.

"One in every 30 children born in the United States has autism. When you're in a group of people and you ask them to raise their hand, do they know somebody with special needs? Almost every hand goes up. We don't realize how many people that we know."

When companies like Kohler heard about this mission, they stepped up. Kohler's donating 35,000 employee devices every three years to the program. LG, Sherwin Williams, Cosentino, they're all contributing because this project means something beyond just another showhouse.

We dig into how Daniel scaled his business by joining the Alair Homes franchise network. Not because he needed someone to tell him how to build, but because he needed backend systems that actually worked together. Most contractors start businesses because they love building, not because they want to manage QuickBooks and BuilderTrend and five other software programs that don't talk to each other.

"No one starts a construction company to be a finance guy. You start a construction company because you love building, because you like working with clients that you can realize their dreams and visions. You don't do it because you want to do spreadsheets and income sheets and balance sheets."

Alair gave him the infrastructure to grow from two guys with one project manager to a team of five project managers and office staff in eight years. The franchise model also brought economies of scale. When you're doing $10 million a year in Orlando, Sherwin Williams doesn't care. But when 110 contractors across the network do $400 million combined, suddenly you're getting pricing that competes with commercial contractors.

There's practical talk about managing cash flow, dealing with banks that delay draws, keeping enough reserves to weather the gaps between when you pay subs and when clients pay you. Daniel shares how he kept cash in the business for ten years instead of pulling everything out, which gave him the runway to grow without getting strangled by a single delayed payment.

"Normal contractors in the custom home and remodeling world operate on a three or four percent profit margin on average. They should be operating on a 10 to 12 percent profit margin. And most of that happens because of bad financial management. It's not because they build a bad product. They build phenomenally, they're great contractors, they just don't know how to manage the finances."

Daniel's pretty straightforward about his faith driving his decisions, but he doesn't preach about it. He figures if people see how he runs his business and treats his family, they'll either ask questions or they won't. His grandfather's integrity, his own finance background, and his commitment to transparency have built a reputation that brings in clients from other states who've worked with other Alair partners.

"St. Augustine of Assisi said, preach daily and when necessary, use words. I don't believe that I have to hit anybody over the head with my faith. I believe if they see it lived out in me, they will potentially ask me questions about it."

The conversation wraps with Daniel talking about what actually matters at the end of the day. Spoiler: it's not the size of the houses or the bank account. He's writing letters to his four sons, building something that outlasts any construction project. When someone broke into his truck and stole his laptop and briefcase, the only thing he cared about getting back was his journal.

"The thing that I value in life is not what we build or how big your bank account becomes or anything like that. It's what I'm able to teach and impart to the people that I will have the most impact on in my life, which are my sons."

If you're building high-end custom homes, thinking about scaling, or just trying to figure out how to build a business that doesn't collapse when you're not standing in the middle of it, this one's worth your time.

About Daniel Kennerly

Daniel Kennerly is a Partner at Alair Orlando. For Daniel, constructing a custom home requires more than craftsmanship—it requires dedication. His life is a rare partnership with the client that puts a vision, process, and first-first approach and a commitment to excellence, ensuring every home Alair Orlando builds reflects the vision of its owners while maintaining the meticulous attention to detail. Daniel grew up on a sixth-generation Florida ranch, which instilled in him the values of hard work, patience, and integrity that shape his business today.

With a background in both finance and construction, he brings a unique perspective to luxury custom homebuilding, helping clients navigate one of the most significant investments of their lives with clarity and care. Daniel's building process ensures that the client's experience can always be improved, and that belief drives everything he does at Alair Homes Orlando.

Daniel's life is grounded in faith and family. He is a husband to Susan and father to four boys—Zeke, Thatcher, Prescott, and Adler—who keep him busy every day in both work and business.

* Alair Orlando: https://www.instagram.com/alairhomesorlando 
* https://www.facebook.com/AlairHomesOrlando 

CHAPTERS: 
00:00 Introducting Daniel Kennerly
02:45 Early Life on the Ranch
03:38 Values and Integrity in Business
11:34 From Ranch to Finance
13:27 From Finance to Construction
15:35 Scaling the Business
29:25 Navigating Financial Challenges
37:55 Recap of Humble Beginnings
38:14 The New American Home 2026 Project
39:23 Innovative Community for Adults with Autism
40:06 Samsung's Partnership and Certification Program
43:06 Builder Show and Charitable Contributions
49:05 Scaling the Business with Alair
53:52 Cutting-Edge Features of the New American Home
01:03:24 Faith, Family, and Personal Values
01:06:19 Legacy and Aspirations