Burberry's British Reboot: Can Classic Style Drive Sales?
Update: 2025-09-18
Description
Can Burberry reclaim its crown? All eyes are on London Fashion Week as the iconic brand unveils its new collection, a crucial test of its turnaround strategy. CEO Joshua Schulman is betting big on British heritage, classic designs, and celebrity-driven marketing to revive the brand's image and boost sales after a rocky period. Will this back-to-basics approach pay off, or will Burberry's runway revival fall flat?
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