Business: Branding Ballet | Heidi Lee
How do you brand a ballet? Every Artistic Director needs a business brain as support in marketing a company forward. Heidi Lee is the incumbent Executive Director of the Hong Kong Ballet, one of the three flagship dance companies in the city and among the leading ballet institutions in Asia.
Concluding the month of Dance Entrepreneurship, this episode introduces the job scope of an Executive Director, as well as key branding and leadership strategies to energize a dance company's commercial image within the community.
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Soundtrack: Birds - Tyler Twombly