Business Authority and How You Get It | Michael Greenberg
Do you feel like no one is listening? Maybe you don't feel like you have the authority should should with your business. Michael Greenberg shares how you can start building credibility using content. He says that it's not what you know or who you know, but it's who knows what you know. We also dive deep into networking and building influence in the episode.
In the episode Michael shares about why we need to change business schools, the power of apprenticeships, getting into business without a business degree, building relationships with decision makers, giving people freedom to learn, using mentorship to multiply yourself, content marketing, building credibility, using podcasting to grow your network, positioning yourself as the expert, living a lifestyle of entrepreneurship, and much more!
Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.”
Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career.
Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing.
Michael is exceptionally adept at increasing process efficiency, analysis, strategy and building up businesses. He offers a diversified set of skills in analytics and data, project management, client management and how to position new content for maximum impact.
Professional highlights include:
- Entrepreneur, Author, Strategist, and Advisor.
- Increasing business visibility, revenue velocity, and ROI.
- Reducing expenses for dozens of businesses while growing profits using technology-enabled solutions.
- An industry-leader in both B2B and tech for product development, marketing, and strategy
- Honored by Business RadioX to join the company as a studio owner to make a more significant impact and help build a new playbook for studio launches.
After spending the last five years working in high-level management and consulting roles for small to large brands and startups, Michael knows what truly drives conversations, new business leads, brands and new product launches that produce business growth.
“As a result of working with Call For Content, I now have pages and pages of shareable content that further establishes my expertise, deepens my trust and connection with current and potential clients, and keeps me top of mind as a business resource. This has helped make their decision to work with me easier.” Art Snarzyk III, Owner, InnerView Advisors, Inc.
Interview Segments - This is where you can find each section of the interview.
Intro / About Michael: 1:01 minutes
Interview: 4:03 minutes
Rapid Rire Questions: 36:58 minutes
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