Episode Overview – 6 Essential Elements of Your Business Brand

Creating a business brand (branding) is a critical piece of your business foundation.  When people see hear about your business, what ideas or perceptions do they have?  What impact does that have on the success of you business?  And how can to begin to develop a brand for your business without spending a lot of time and money?

These are the questions that we will be discussing and answering in the show this week.

Episode Key Points

• What are all of the pieces that are involved with creating a brand?


• How did we create our brands for each of our businesses?


• The 6 essential elements to consider when developing your business brand


• Steps and tips for creating your own business brand

Episode Key Timestamps

• 01:25 – How we developed our brand for each business that we have.


• 11:23 – What is a brand?


• 12:44 – Who needs a brand?


• 14:15 – Coming up with the name for your brand


• 15:50 – Creating the messaging for your business


• 16:18 – Defining the story of your business


• 19:04 – Defining your business “personality”


• 21:40 – Creating your business look


• 26:30 – Consistency & integration of your business


• 28:26 – How to implement and create your own brand


• 34:27 – Tip of the week – Researching your competition

Your brand is more than your logo. It is how people perceive you when they hear your name.
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Links and Resources Mentioned in the Episode

• How We Created Our Logo for Our Real Estate Business


• Should Your Bootstrap Your Business (Podcast episode defining options for funding your business)


• Business Planning Mini-Course (Provides guidance for research that will help with branding)


• Screw the Nine to Five (Jill & Josh Stanton’s excellent example of branding and being authentic)


• The Psychology of Color in Marketing & Branding (Information for how to choose your colors)


• Fiverr (A website where you can order design work to be done for as little as $5)


• LogoNerds (A website focusing on cresting logos)


• 99 Designs (A company where various designers can submit logo and brand kits for your business)


• Canva (A free/low cost online graphic design tool)


• Coolers (A website that helps you define the color palette for your brand)

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