DiscoverWise Women@Work with Felicia GarlandBusiness Building Success with Maria Rollins EP: 30
Business Building Success with Maria Rollins EP: 30

Business Building Success with Maria Rollins EP: 30

Update: 2019-12-25
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COME, GET TO KNOW MARIA ROLLINS

Maria Rollins, CPA, is Managing Partner at KRSCPAs, a regional accounting firm located in northern New Jersey. In that capacity, she is responsible for guiding the growth and governance of the firm. She spearheads the firm’s business development team.  She also leads practice management, and staff selection and development. She credits the firm’s continued growth to finding the right people.  “You have to build a great time and support them,” she advises.  And, she adds, “If your firm isn’t growing, you’re shrinking.”

FIRM FIRST

Maria is proud of the firm’s success, and to the entrepreneurs out there she shares a few of KRSCPAS best practices. “Of course, you have to bring extensive knowledge to the client’s situation,” she says. “But you must also build strong relationships with them, exceed their expectations, and foster open communication amongst the staff.”  “At KRS, we call that our ‘firm first’ philosophy.”

Maria goes on to describe the firm’s structure and the tools used to foster open communication. You’ll want to hear as she describes her innovative “check-in” system.

YOU CAN’T SUCCEED BY JUST SITTING AT YOUR DESK

Specializing in family-owned and international companies, and start-ups, Maria credits her ability to quickly learn her clients’ businesses as a key to her success.

“I try to think outside the box for my clients,” Maria shares. “I counsel them on complex matters including multi-state, tax-nexus issues and 401K ERISA compliance requirements.”

Maria has a passion for public speaking and she is a well-known networker. It’s all a part of her philosophy about the importance of educating the client.  This client-centric approach guides her in her day-to-day work as well.

FINDING THAT BALANCE

As if managing a growing firm, business development and recruiting weren’t enough, Maria is also the partner in charge of KRSCPA’s ever-growing tax practice.  Accountants are well known for working incredible hours around various tax-filing deadlines.  This roller coaster schedule is a challenge for anyone with responsibilities at home.  Maria offers her thoughts on work-life balance. Her description of the situation is extremely relatable. She shares the feeling of guilt that some women experience when trying to balance career and family life. “It’s something I’m working to overcome,” she says. She shares her secrets to succeeding at work, while still spending time with her family.

WISE ADVICE

Maria’s words of wisdom to younger women who may just be starting out:  “It’s never too early to pursue your dream career.”  “And, despite what you may have heard,” she says, “if you work hard, you can succeed both at home and at the office.”

“If you want to succeed in accounting,” she says, “I encourage you to become a strong business women.” “And very importantly,” she adds, “you must care about your client and their success.”

ABOUT MARIA

Maria is a graduate of William Paterson University with a Bachelor of Arts in Accounting.  She received her Masters of Science in Taxation from Fairleigh Dickinson University. She is a member of the American Institute of Certified Public Accountants and the New York and New Jersey Societies of Certified Public Accountants. Maria has also served on the Board of Directors for various business organizations.

LEARN MORE ABOUT THE FIRM

CONTACT MARIA:  mrollins@krscpas.com

 

 

 

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Business Building Success with Maria Rollins EP: 30

Business Building Success with Maria Rollins EP: 30

Felicia Garland