In this episode of the Business Insider Secrets podcast, we dive deep into the world of performance marketing with our guest expert, CEO Shahbaz Khokhar of Venture Beyond, an accomplished entrepreneur based in Birmingham, UK. With a wealth of experience in e-commerce and a background in accounting, Shahbaz shares invaluable insights on how to scale businesses effectively, particularly in the realm of online marketing.Join us as we explore:Shahbaz's journey from corporate life to entrepreneurship and the lessons learned along the way.The importance of understanding contribution margins and how they impact profitability.Key performance metrics every business owner should track to ensure success.The significance of speed and volume in ad testing and creative production.Real-life examples of how Shahbaz has helped brands grow from modest revenues to impressive figures through strategic marketing.Whether you're a business owner looking to scale or simply interested in the dynamics of performance marketing, this episode is packed with actionable tips and insights that you won't want to miss!Don't forget to like, subscribe, and hit the notification bell for more episodes!Listen to the full episode on your favorite podcast platform!Timestamps:00:00:00 Introduction to the Podcast and Guest00:04:00 Guest Introduction: Shabazz's Background00:05:30 The Journey from Corporate to Entrepreneurship00:09:00 Side Hustles: Wedding Photography Experiences00:11:30 The Challenges of Completing Projects00:13:00 Building a Team and Company Culture00:17:00 The Importance of Accountability in Business00:20:00 Scaling E-commerce Brands: Performance Marketing00:22:30 Understanding Performance Marketing00:24:00 Key Metrics for Performance Marketing00:27:00 The Importance of Contribution Margin00:30:00 The Role of Ads and Landing Pages in Campaigns00:34:00 Testing Ads: Quantity vs. Quality00:40:00 Speed and Volume in E-commerce Marketing#BusinessGrowth #Ecommerce #PerformanceMarketing #FinancialLiteracy #AdTesting #MarketingStrategy #AgileMarketing #TeamBuilding #Entrepreneurship #BusinessTips #Podcast #BusinessInsiderSecrets