Welcome to another episode of the Business Insider Secrets podcast! In this exciting episode, host Andy sits down with Sally Maier-Yip, the founder and managing director of 11K Consulting. With over 20 years of experience in PR and communications across Hong Kong, Singapore, and London, Sally shares her journey of establishing her own business and the unique insights she has gained along the way.Join us as we explore:The significance of bridging the gap between the UK and China in business.Sally's innovative approach to naming her consulting firm, inspired by the 11,000 km distance between the UK and Asia.Key strategies for businesses looking to expand into the Chinese market, including the importance of understanding cultural differences and market dynamics.The power of personal branding on platforms like LinkedIn and how Sally grew her following from 4,000 to nearly 25,000 by sharing her authentic journey.Practical tips for protecting your intellectual property when entering new markets.Whether you're a business owner considering expansion or simply interested in the dynamics of international markets, this episode is packed with valuable insights and actionable advice.Timestamps:00:00:06 Introduction to the Podcast and Guest00:01:21 Meet Sally: Founder of 11K Consulting00:02:21 The Meaning Behind 11K00:03:48 Sally's Journey to Entrepreneurship00:05:05 Cultural Differences Between the UK and China00:09:01 The Influence of Chinese Communication Methods00:10:17 Overview of 11K Consulting's Services00:11:34 Key Strategies for Business Expansion00:15:21 Understanding China's Market Size00:19:47 Testing the Market with Overseas Chinese00:22:26 Essential Considerations for Entering China00:25:21 The Importance of Personal Branding00:27:36 Hashtag Sally Positive: Building a Community00:30:27 The Role of AI in LinkedIn Engagement00:32:31 Strategies for Growing LinkedIn Followers00:35:09 Staying Updated with Market Trends00:39:16 Reflections on Business Growth and Team Building00:42:39 Conclusion and Contact Information for SallyDon't forget to like, subscribe, and hit the notification bell to stay updated on future episodes!Connect with Sally:LinkedIn: https://www.linkedin.com/in/sallymaier/Email: sally@11kconsulting.comSponsored by Expandly: An international management tool that simplifies compliance, logistics, and online sales channels, making it easier for businesses to expand globally.Tune in now and discover how to scale your business effectively!