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• Spark Shipping – Dropshipping Automation Software

Transcript:

Charles (00:00 ):

In this episode of the business. E-Commerce I talk about why 2020 year end review. This is a business of e-commerce Episode 153.

Charles (00:17 ):

Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I mean, host house plus ski, and I’m here today to talk about some of the highlights do a review of 2020 at the end, we’re going to show some of my favorite clips, different interviews, different things we’ve spoke about over 2020. And let’s just review this year. 2020 has been one wild ride earliest. You had the coronavirus hit. The world has changed. E-Commerce forever. We’ve seen back orders and shipping delays. You’ve seen issues in e-commerce that have happened at a scale, never imagined before, but we have all seen an influx of new buyers, trying comments for the first time. People in quarantine have had no choice, but to shop online, they’ve tried e-commerce and these are folks who’ve never tried it before. And now all of a sudden their buyers, their uses of e-commerce.

Charles (01:16 ):

And I believe that they’re here to stay retailers I’ve talked to have said 2020 has been the best shower for them. And I think this is going to the trend is going to continue. So we can go and talk about all the downsides of 2020, but also there’s been some huge upsides and we should definitely acknowledge effort and know that this might be the new normal, and we might be living in a world that’s more connected than ever. And we start to understand how a delay in shipping can really affect the delay, getting a product into the hands. I want to look back at some of the episodes, some of the interviews I’ve done the share and highlight some of the really cool folks that I’ve talked with. There’s a lot of interesting things that have come up. So let’s do a little clip episode and I hope everyone has a great new year’s and look forward talking to everyone in 2021. So let’s get onto a few clips. A few highlights from this year is episodes.

Speaker 2 (02:12 ):

Well, the first thing that I just want to kind of start with is the difference between e-commerce and M commerce. For those of you that are listening, that may not really have a definitive knowledge, but e-commerce is commerce conducted via the internet and commerce is business done on a mobile device.

Speaker 3 (02:30 ):

I recommend you go all in. So if you don’t have money for the course, but you want to launch a product and you, you are short in cash because I had some savings. If you don’t have it, don’t buy a course, go to YouTube, check out. You can find all this information on YouTube. I’m the kind of person that needs guidance, especially in a start. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it’s, it’s a different beast. But has most similar benefits and this year has been as you know, unusual

Charles (03:02 ):

To say the least. Yeah, for me, if anything is just evolving.

Speaker 4 (03:07 ):

Well, the important thing is that the email is that especially the past 12 months with also what’s been happening in the world, the way the email has been used with other channels has become a lot more important. So the likes of SMS, the likes of messenger using things like quizzes to pull any email addresses.

Charles (03:24 ):

So what you do is your photos or 3d renders for your listing need to be showing the value of the product, not just, Oh, mine’s a great photo, but the differentiation you did with the product.

Speaker 5 (03:39 ):

So when you start looking at, I need to get into a warehouse I’m, you know, maybe. So I think the first thing you have to do is you have to identify what is the warehouse in e-commerce we can be dealing with people who are operating out of a basement, a garage, a bedroom, all the way up to somebody that’s running maybe 500,000 square foot warehouse and everything in between. Yeah.

Charles (03:59 ):

So we sell a digital membership to a program that’s called Vitan and Vitan helps people grow in their careers. So, you know, the average corporate job of posting today gets 250 applications or resumes for every single application. So it’s normal for job seekers to be pretty frustrated with the process you think about your competing. And right now, especially with the pandemic, you’re competing with a lot more people.

Speaker 4 (04:22 ):

If we’re going to make everything cost them, we’re going to might as well make it company, because this was already, this was already going to cost us about like a hundred for the Cape of the molds. We were like, Hey, just like, if you’re doing custom design, we want, you probably want to do custom stuff here. That’s why it took us so long to make the other sides of, because we just like, we just can’t afford another mold.

Speaker 5 (04:43 ):

Yeah, that’s exactly right. And we’ve because of that, we’ve really started to focus our business on subscription and that’s worked really well for us over the last two years, we actually transitioned and migrated from Magento over to Shopify specifically for the reason of just being able to get up spun up on subscriptions faster.

Charles (05:00 ):

It’s interesting as we built that team, you know, you get some people who are more pay marketing focused, some people who are brand marketing, growth, hackers, all these different things, they’re kind of the best definition I’ve used at least is, is kind of more like a metaphor actually. The way we think about it is a business is really just a tray. That’s continuing to move and it’s the growth team’s growth team’s job to be able to delay those trucks. Today’s episode is sponsored by drip, drip. It’s a world’s first e-commerce CRM. And the tool that I personally use for email marketing and automation. Now, if you are running an e-commerce store, you need to drip a try. And here’s why drip offers one-click integrations for both Shopify and Magento. There’s robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing.

Charles (05:51 ):

One of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It’s powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe. That’s drip.com/b O E. Now onto the show. I have a bunch of ads and you’re welcome. I may have sent you those links, maybe, maybe a posting, but G people can watch their videos and I write them int