Butterfly Pea: India's Blue Gold
Update: 2026-01-06
Description
In the northeastern Indian state of Assam, the butterfly pea plant is transforming into a lucrative business. Farmers like Nilam Brahma are turning this once-overlooked wildflower into tea and natural dye, earning significant income. Global demand for butterfly pea is surging, particularly for its use as a natural colorant in food and drinks. Entrepreneurs are training farmers in best practices, and women are playing a crucial role in the process. However, challenges remain, such as maintaining quality and careful drying to preserve the plants vibrant blue color and medicinal properties. Despite these hurdles, the butterfly pea is building communities and businesses across India, with more villages joining the network each year. Checkout Solipillow.com
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