CEOs' Personal Values Guide Them Through Crises
Update: 2025-11-15
Description
At a Yahoo Finance event, Pfizers Albert Bourla and Delta Air Lines Ed Bastian shared how their personal values guided them through crises. Bourla, a Holocaust survivors son, led Pfizer through COVID-19, crediting his optimism to her resilience. Bastian, Deltas longest-serving CEO, emphasized the importance of knowing ones mission and purpose. Both leaders stress that strong personal values are essential for effective leadership, especially during unexpected challenges.
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