From Season 1 Episode 5: Your brand authority online is a key component of the success of your digital marketing efforts. If your business doesn’t have a long track record or a brand name advantage, you might feel like becoming a household name is an uphill battle. To all my entrepreneurs, coaches, consultants, professional service providers, or salespersons, your perceived authority is what allows you to up your game significantly. This episode peels back the many elements required to systematically take you from where you are today to a place of elevated authority in your industry.

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