CPG, Landing Pages, and the Future of eCommerce with Lucas Ballasy, CEO of Barrel
Description
In this episode of The Marketing Factor, Austin Dandridge interviews Lucas Ballasy, CEO and partner at Barrel, a specialized CPG commerce agency. Lucas shares insights from his journey from freelance designer to agency leadership, while discussing his popular weekly newsletter and approach to creative work.
TIMESTAMPS:
00:41 - Lucas's journey with writing and creative expression
03:46 - The process of writing a weekly newsletter
12:38 - From freelance designer to CEO at Barrel
19:06 - Finding focus in the CPG space
23:53 - Effective landing page strategy for CPG brands
29:20 - Why headless commerce rose and fell
33:20 - When brands should invest in custom vs theme websites
38:03 - Evolution of website development methodologies
43:58 - Current trends in e-commerce and CPG
United States
