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Can Nissan's Self-Driving Tech Revive Its Fortunes?

Can Nissan's Self-Driving Tech Revive Its Fortunes?

Update: 2025-09-23
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Nissan collaborates with British technology firm Wayve to develop self-driving vehicles, demonstrating the technology in Tokyo with a Nissan Ariya equipped with advanced sensors. The company plans to introduce autonomous features to consumers by 2027, entering a market projected to reach two trillion dollars by 2030. Competitors such as Toyota, Honda, General Motors, Mercedes-Benz, Amazon, and Zoox are also investing in autonomous vehicle technology. Nissan faces financial challenges, including recent losses and international tariffs, and has appointed Ivan Espinosa as chief executive to lead a turnaround.

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Can Nissan's Self-Driving Tech Revive Its Fortunes?

Can Nissan's Self-Driving Tech Revive Its Fortunes?