Can Saudi's billion-dollar splurge to bring sports legends lift its economy beyond oil? A chat with Jürg Kronenberg of Bain & Co.
Update: 2024-06-24
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Can Saudi Arabia's massive investments in attracting sports legends like Cristiano Ronaldo revive its economy beyond oil? Senior Reporter Tala Michel Issa discusses this with Jürg Kronenberg of Bain & Company on the latest AB Majlis podcast.
Kronenberg analyses Saudi's Vision 2030 diversification goals through the sports lens, From football's surging popularity to opportunities in basketball, tennis, golf, and more. He weighs the economic impact of mega-events like the potential 2034 World Cup versus grassroots participation.
As Saudi and the UAE race to build sports powerhouses, Kronenberg explores building sustainable sporting ecosystems for long-term growth beyond economic events.
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