Can Your Brand Afford NOT To Have A Social Point Of View? #977
It does seem like there is always a hot social or political issue dominating the mainstream media and the social media streams.
The question is, as a brand, what are you going to do about it?
Are you going to publicly state your position or will you just keep quiet?
The risk in making a public statement is that you may alienate a segment of your market.
But according a Neilsen survey, 73% of millennials want to work for a company that is socially responsible.
And 81% of millennials expect their brand to publicly state and commit to those social causes.
So, if you have a millennial customer base, maybe it's time for you take a stance?
#movements #corporatesocialresponsibility #millennials