DiscoverProfessionally ChallengedCan a client relationship be ‘downloaded’ into a CRM?
Can a client relationship be ‘downloaded’ into a CRM?

Can a client relationship be ‘downloaded’ into a CRM?

Update: 2019-09-25
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Description

In this episode, Rob Patterson of Parkins Lane and Paul Evans of Toro Digital are joined by Steve Tyndall, Director and Founder of Client Sense & NextLegal.


We discuss:



  • How, for three fundamental reasons, CRMs are not designed for lawyers:


    • Human nature: lawyers are not salespeople driven by KPIs and sales funnels

    • Time spent entering data

    • Ownership of client relationships


  • Can a CRM be built/implemented around the firm’s practice management system? Are there pitfalls and missed communication and business development data if you do?

  • The emergence of legal tech providers and how the collaboration between legal tech providers and law firms benefit by identifying and co-developing systems or bespoke solutions to achieve or solve problems. And can one system satisfy the needs for the whole firm?

  • How relationships with the software provider, and in turn acceptance and longevity of a system, hinges on the relationship with the provider; how do you extract value from the legal tech provider?


Connect with Steve:  


See omnystudio.com/listener for privacy information.

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Can a client relationship be ‘downloaded’ into a CRM?

Can a client relationship be ‘downloaded’ into a CRM?

Parkins Lane & Toro Digital