Can a client relationship be ‘downloaded’ into a CRM?
Update: 2019-09-25
Description
In this episode, Rob Patterson of Parkins Lane and Paul Evans of Toro Digital are joined by Steve Tyndall, Director and Founder of Client Sense & NextLegal.
We discuss:
- How, for three fundamental reasons, CRMs are not designed for lawyers:
- Human nature: lawyers are not salespeople driven by KPIs and sales funnels
- Time spent entering data
- Ownership of client relationships
- Can a CRM be built/implemented around the firm’s practice management system? Are there pitfalls and missed communication and business development data if you do?
- The emergence of legal tech providers and how the collaboration between legal tech providers and law firms benefit by identifying and co-developing systems or bespoke solutions to achieve or solve problems. And can one system satisfy the needs for the whole firm?
- How relationships with the software provider, and in turn acceptance and longevity of a system, hinges on the relationship with the provider; how do you extract value from the legal tech provider?
Connect with Steve:
- On LinkedIn - https://www.linkedin.com/in/steventyndall/
- Client Sense website - https://clientsense.com/
- Email: steven.tyndall@clientsense.com.au
See omnystudio.com/listener for privacy information.
Comments
In Channel













