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Can the US consumer stay strong?

Can the US consumer stay strong?

Update: 2024-07-30
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The U.S. consumer has shown remarkable resilience in the face of high inflation and rising interest rates. This strength is attributed to a robust labor market with good job gains and wage growth, as well as historically strong household balance sheets. However, there are signs of weakening in the labor market, with rising unemployment posing a potential threat to consumer spending. Additionally, consumer delinquency rates are on the rise, likely due to normalization and some risky lending practices in the past. Retail analysts observe a shift in consumer priorities, with strength in consumables and services, while discretionary goods are facing pressure. Consumers are down-trading to lower-priced alternatives and smaller pack sizes to save money. Retailers are seeing some elasticity response as inflation moderates, with consumers buying more units. Vendors are also supporting promotions to encourage spending. The earnings season has not revealed significant panic about the consumer's health, but uncertainty remains about the back half of the year. Factors such as the election and the reduced number of shopping days between Thanksgiving and Christmas are contributing to this uncertainty. Income disparities are also impacting consumer spending patterns. Lower-income consumers are experiencing more pressure on their discretionary spending and are deferring purchases of needs-based items.

Outlines

00:00:00
The Resilient U.S. Consumer and Labor Market Strength

Despite high inflation and rising interest rates, the U.S. consumer has remained strong due to a robust labor market and healthy household balance sheets. However, concerns exist about rising unemployment and its potential impact on consumer spending.

00:09:21
Retail Sector Insights and Consumer Spending Trends

Retail analysts observe a shift in consumer priorities, with strength in consumables and services, while discretionary goods are facing pressure. Consumers are down-trading to lower-priced alternatives and smaller pack sizes to save money.

00:16:46
Earnings Season, Consumer Outlook, and Income Disparities

The earnings season has not revealed significant panic about the consumer's health, but uncertainty remains about the back half of the year. Income disparities are also impacting consumer spending patterns, with lower-income consumers experiencing more pressure on their discretionary spending.

Keywords

U.S. Consumer


The collective spending habits and economic activity of individuals residing in the United States. It encompasses a wide range of spending categories, from essential goods and services to discretionary items.

Inflation


A general increase in the prices of goods and services in an economy over a period of time. It erodes the purchasing power of money, making it more expensive to buy the same amount of goods and services.

Interest Rates


The cost of borrowing money. Higher interest rates make it more expensive to borrow, which can impact consumer spending and economic growth.

Labor Market


The supply and demand for labor in an economy. It includes factors such as unemployment rates, job creation, and wage growth.

Household Balance Sheets


A financial snapshot of a household's assets and liabilities. It provides insights into their financial health and ability to spend.

Retail Sector


The industry that encompasses businesses involved in the sale of goods to consumers. It includes a wide range of businesses, from department stores to convenience stores.

Consumer Delinquency Rates


The percentage of consumers who are late on their debt payments. It is a measure of consumer financial health and can indicate potential risks in the economy.

Down-Trading


A consumer behavior where individuals switch from higher-priced products or brands to lower-priced alternatives due to economic pressures or a desire for value.

Earnings Season


A period when publicly traded companies release their financial results for a specific quarter or fiscal year. It is a key time for investors to assess the performance of companies and make investment decisions.

Q&A

  • What are the key factors driving the resilience of the U.S. consumer despite high inflation and interest rates?

    The U.S. consumer is benefiting from a strong labor market with good job gains and wage growth, as well as historically strong household balance sheets. These factors are supporting consumer spending and driving economic growth.

  • What are some of the concerns about the labor market and its potential impact on consumer spending?

    While the labor market has been strong, there are signs of weakening, such as rising unemployment. The concern is that if unemployment continues to rise, it could lead to a vicious cycle of job and income loss, ultimately impacting consumer spending.

  • How are consumers responding to inflation and changing their spending habits?

    Consumers are prioritizing essential goods and services, such as consumables and experiences, while cutting back on discretionary items. Some are also down-trading to lower-priced alternatives or smaller pack sizes to save money.

  • What are the key takeaways from the earnings season so far regarding the consumer outlook?

    Retailers are not expressing significant panic about the health of the consumer, but there is uncertainty about the back half of the year. Factors such as the election and the reduced number of shopping days between Thanksgiving and Christmas are creating some uncertainty.

  • Are there any differences in purchasing trends between high-income and low-income consumers?

    There is some evidence that lower-income consumers are experiencing more pressure on their discretionary spending and are deferring purchases of needs-based items. This suggests that income disparities may be playing a role in consumer spending patterns.

Show Notes

The US consumer has powered the global economy in recent years, but are signs of strain starting to form? Goldman Sachs Research’s Chief US Economist David Mericle, and Kate McShane and Bonnie Herzog, co-business unit leaders of US consumer, discuss the outlook for consumer spending and the US retail sector. 

For more information, listen to our Goldman Sachs Exchanges episode, Are inflation fears overblown? The outlook for inflation, US growth, and long-term rates or read Is US consumer spending losing momentum?

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Can the US consumer stay strong?

Can the US consumer stay strong?

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