Can wheat replace plastic? - Amee Ritchie & Jake Elliott-Hook of S'wheat
Update: 2023-01-10
Description
Amee Richie and Jake Elliot-Hook, the co-founders of S'wheat Bottle. S'wheat Bottle has developed a reusable plant-based water bottle made from sustainably sourced bamboo and wheat straw For every bottle sold. The company plants a tree and removes plastic from the ocean.
EPISODE HIGHLIGHTS
- [0:34 ] Amee & Jake's personal background & journey
- [2:52 ] S'wheat Bottle’s crowdfunding campaign
- [3:54 ] How Amee & Jake promoted their crowdfunding campaign
- [4:57 ] S'wheat Bottle’s PR opportunity
- [5:54 ] How Amee & Jake spent the funding step by step
- [7:27 ] S'wheat Bottle’s production process and materials
- [8:23 ] S'wheat Bottle’s material transformation
- [9:03 ] How does S'wheat Bottle work?
- [9:48 ] Lessons learned in the entrepreneurship journey
- [14:20 ] Amee & Jake bottle product development experience
- [15:21 ] Product development phase and working with manufacturers
- [16:09 ] Lessons learned working with manufacturing partners
- [18:20 ] Benefits and differences of working as co-founders
- [20:27 ] Dating and co-founding relationship experience
- [22:35 ] How to differentiate your product to competitors
- [25:34 ] Challenges faced against larger companies
- [27:07 ] Amee & Jake's 10-year vision
KEY LESSONS & QUOTES
- “When we first started we were very, very stingy with our money, so my bit of advice would be not to cut too many corners” [10:44 ]
- “I think it's really important to have the same vision and the same goal for the company as a couple co-founding together and communication skills ” [21:16 ]
- “We really want to fight against deforestation, so we always plant trees where they're needed most in the world” [27:18 ]
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