Amee Richie and Jake Elliot-Hook, the co-founders of S'wheat Bottle. S'wheat Bottle has developed a reusable plant-based water bottle made from sustainably sourced bamboo and wheat straw For every bottle sold. The company plants a tree and removes plastic from the ocean.

EPISODE HIGHLIGHTS

• [0:34 ] Amee & Jake's personal background & journey
• [2:52 ] S'wheat Bottle’s crowdfunding campaign
• [3:54 ] How Amee & Jake promoted their crowdfunding campaign
• [4:57 ] S'wheat Bottle’s PR opportunity
• [5:54 ] How Amee & Jake spent the funding step by step
• [7:27 ] S'wheat Bottle’s production process and materials
• [8:23 ] S'wheat Bottle’s material transformation
• [9:03 ] How does S'wheat Bottle work?
• [9:48 ] Lessons learned in the entrepreneurship journey
• [14:20 ] Amee & Jake bottle product development experience
• [15:21 ] Product development phase and working with manufacturers
• [16:09 ] Lessons learned working with manufacturing partners
• [18:20 ] Benefits and differences of working as co-founders
• [20:27 ] Dating and co-founding relationship experience
• [22:35 ] How to differentiate your product to competitors
• [25:34 ] Challenges faced against larger companies
• [27:07 ] Amee & Jake's 10-year vision

KEY LESSONS & QUOTES

• “When we first started we were very, very stingy with our money, so my bit of advice would be not to cut too many corners” [10:44 ]
• “I think it's really important to have the same vision and the same goal for the company as a couple co-founding together and communication skills ” [21:16 ]
• “We really want to fight against deforestation, so we always plant trees where they're needed most in the world” [27:18 ]

Support the show