Canva's CMO Zach Kitschke talks taking the Australian design platform's user base
Description
Like other companies, Canva has been in growth mode recently, looking to scoop up new audiences to grow the Australian design platform’s user base. Notably, headlines from The Information and Barron's dance around Canva possibly going public in the coming years, but no concrete timeline has been announced.
In the meantime, the focus is expanding the Australian-based company to other markets around the world, like India, Germany, Japan and Europe, according to Zach Kitschke, CMO at Canva.
“We've made some huge strides there over the past few years, but 170 million [Canva users] is just a drop in the ocean of the total population around the world,” he said.
Canva has also been prioritizing its artificial intelligence capabilities, which has become the industry’s latest obsession. On this episode of the Digiday Podcast, we caught up with Kitschke to talk about Canva’s marketing strategy, global growth initiative and plans for AI.
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