We can blame capitalism for worsening the climate crisis, says journalist Akshat Rathi, but we can also use it to create the solutions we need for the mess we're in. He details how “climate capitalism” — the strategic use of market forces and government policies to make polluting the planet cost more than advancing climate solutions — can flip the script and actually make sustainability profitable. (Recorded at TEDCountdown@BloombergGreenFestival on July 12, 2024)

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