Captains Quarters First Class - The Power of Being Wrong (and Doing It Anyway) | 2
Description
Captain Matt is back with a raw, unfiltered look at what it really takes to start, and restart, in this business. This episode dives deep into what it looked like when he launched The Christmas Guys in 2009 with nothing but printer paper, mailbox flags, and relentless grit. No ad budget. No training programs. Just hustle.
But this one goes beyond the glory stories... It’s about being wrong and why that’s a necessary part of your growth. Whether you're pivoting from power washing, letting go of a lawn care brand, or just afraid to admit the first move didn’t go as planned, Matt breaks down how quitting one thing to build the next doesn’t make you a failure, it makes you free.
You’ll hear stories about:
Why his first target market (nursing homes) was a complete bust
How he turned 3 clients into 9 using flyers and guerrilla tactics
The expensive lessons from Groupon deals and failed TV commercials
Why ego keeps too many guys stuck in businesses they hate
And the hard truth: If nobody knows what you do, nobody can hire or refer you
This one’s for the underdog. The guys staring at a pivot but afraid to pull the trigger. The one who knows they were meant for more, but can’t shake the fear of looking like a failure.
If you're ready to start, and keep going even when it hurts... this episode is for you.
United States
