Celebrating Bad News w/ Burger King
Update: 2022-05-18
Description
Burger King's ads are known for their bold reframing. Taking negative insight and building an ad around it has given them amazing brand equity with marketers and audiences around the world.
In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.
Watch the Full Burger King campaign Here!
In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.
Watch the Full Burger King campaign Here!
Sign up for our Bonus Content - https://lamphousefilms.com/signup/
Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
