Celebrity Deals Decoded: Real Talk from Both Sides of the Table
Update: 2025-11-04
Description
How do you hire a celebrity for your CPG brand without getting burned?
In this episode, Mark and Justin pull back the curtain on the celebrity endorsement game — from navigating inflated egos to structuring deals that actually make sense. Mark shares rare insight as someone who's been on both sides of the table — managing talent and negotiating for brands — and lays out the hidden traps most companies don't see coming.
You'll learn:
• Why "we'll give you equity" almost never works
• How to avoid overpaying (or under-leveraging) celebrity talent
• The surprising way exposure can hurt a brand and a celebrity
• What managers really look for when saying yes to a product
Want a celebrity to actually sell your product — not just show up? Start here.
👉 Listen now to decode the playbook before you spend a dime.
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