Change is in the air
Hear what's new from Jon and Justin on their bootstrapping journey:
- Nothing like throwing yourself down a mountain when you're tired
- We're seeing a big increase in support tickets here at the end of August
- Justin has a theory: more support tickets is leading indicator for an increase in revenue
- "When people have 'summer brain' they don't want to think about work."
- Jon's learned some things about how enterprise sales really work
- Listener Sarah McMullin gave us some great advice on enterprise sales as well
- Jon tells us about doing the Ironman in Traverse City and how much time he spent in the penalty box
- How does Slack and Tuple do enterprise billing?
- We're going to try to use the "Shape Up" philosophy for making business decisions too.
- Justin's thinking about how Transistor can clarify its positioning: “Who is this for?” “What challenge are they facing?” “How does your product help overcome the challenge?”
- April Dunford on positioning: the market categories we choose make it easier to market the product. "People make decisions based on what they already know."
- Dark mode player coming soon!
- "Unix came about because Bell Labs hired smart people and gave them the freedom to amuse themselves, trusting that their projects would be useful more often than not." – Unix at 50
★ Thanks to our sponsors:
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- Traverse City Ironman
- Thanks to Sarah McMullin for her enterprise sales advice
Capiche – transparency in enterprise sales
Shape Up (Basecamp)
How to build your storybrand (book by Donald Miller)
Badass! (book by Kathy Sierra)
April Dunford on positioning (Live in the Feast podcast)
Unix at 50 (Ars Technica)
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