Changing the State of Women's Health Technology and Product Development with Tara Murphy
Update: 2025-11-19
Description
Michael chats with Tara Murphy, Vice President of Marketing at Channel Medsystems, Inc. Together, they discuss Tara's background and how she came into her role at the company; the commercialization of the company's flagship product, Cerene, an endometrial cryotherapy device; how market development, brand strategies, and patient engagement have fallen short over the years and how they're evolving; and much more.
To learn more about Cerene, visit www.cerene.com.
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