In this episode of the Marketing Boost Solutions Podcast, Captain Marco interviews successful entrepreneur, Stephen Halasnik, about the importance of company culture in marketing and generating leads. Stephen discussed the best marketing channels for small businesses, how you can stand out from your competitors including the effectiveness of SEO and the democratization of lead generation by Google.

Stephen also shares his experience of building six successful companies with yearly revenue of  $5-$25 million. Two of these companies have made the INC 500 fastest-growing list. The discussion also covers the process of prioritizing marketing channels and testing and measuring initiatives. The episode emphasizes the importance of quality service and pricing in small businesses.

Find out more about Stephen Halasnik below:

Website: https://financingsolutionsnow.com/LinkedIn: https://www.linkedin.com/in/stephen-halasnik/

Facebook: https://www.facebook.com/stephen.halasnik

Timestamps:

Company Culture in Marketing [00:04:16 ] Stephen defines company culture and emphasizes the significance of investing in marketing and lead generation.

Process of prioritizing marketing channels [00:07:30 ]Stephen discusses the importance of testing and measuring initiatives and prioritizing marketing channels.

Marketing Channels [00:09:28 ] Discussion of various marketing channels, including SEO, paid search, direct mail, banner ads, social media, and telephone calls.

Knowing Your Market [00:10:35 ] Importance of knowing your market and measuring the success of marketing initiatives.

Marketing Tactics [00:20:44 ] Stephen Hassenfeld discusses the different marketing tactics they use to go after B2B clients, including direct mail, SEO, article writing, and paid search. He also mentions the ineffectiveness of social media advertising.

Marketing and Lead Generation [00:27:55 ] The significance of marketing and lead generation in building successful businesses.