ChatGPT Boosts Online Shopping Referrals, Benefits Big Retailers
Update: 2025-12-02
Description
ChatGPTs role in online shopping surges during Black Friday, with referrals to retail apps up by 28%. However, the impact is still minimal, with Amazon and Walmart reaping the most benefits. Apptopias data shows a direct link between ChatGPT usage and retail app engagement, while Adobe reports an over 800% increase in AI-driven traffic to retail websites.
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