Chicken Wars: Can KFC still rule the roost? With KFC's Rob Swain
Description
Fried chicken is booming in Britain - the market is now worth over £3bn a year. Up and down high streets, a whole new generation of fast food chicken restaurants have sprung up, buzzy US imports like Wingstop and Dave’s Hot Chicken, putting pressure on the established brands.
In part, it’s down to Gen Z enthusiasm, driven by pop culture hits like Chicken Shop Date as well as viral ASMR videos of crunching, chewing and sizzling.
So how can the market leader and established brand KFC maintain its dominance? And what does the fried chicken boom tell us about the way Britain - and British diets - are changing ?
Guest:
- Rob Swain, General Manager, KFC UK & Ireland
Hosts:
- Hannah Prevett, Associate Business Editor, The Sunday Times
- Dominic O’Connell, columnist, The Times & business correspondent, Times Radio
Producer: Miriam Hall
Senior Producer: Julia Johnson
Development Editor: Sandra Shmueli
Executive Producer: Kate Ford
Get in touch: thebusiness@thetimes.com
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