DiscoverThe Mike Litton ExperienceChief Behavioral Economist Dedicates his Life to Teaching and Consulting Others to be Their Best Leaders!
Chief Behavioral Economist Dedicates his Life to Teaching and Consulting Others to be Their Best Leaders!

Chief Behavioral Economist Dedicates his Life to Teaching and Consulting Others to be Their Best Leaders!

Update: 2024-06-03
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Mike Litton welcomes Jordan Bernbaum to the Mike Litton Experience Podcast. Bernbaum shares a proverb he wrote about the ease of reading people with good intentions, which resonates deeply with Litton. They then delve into Bernbaum's childhood, marked by emotional volatility, and how he used this experience to become a proactive leader. Bernbaum emphasizes the importance of empathy in leadership, arguing that it's not just about treating people well, but understanding their needs and motivations. He also discusses the challenges of leadership in today's business environment, where short-term profit maximization often overshadows employee well-being. Bernbaum advocates for a shift towards employee-owned organizations and a more empathetic approach to leadership, highlighting the positive impact it can have on productivity, engagement, and profitability. The conversation concludes with Bernbaum sharing his personal experiences and insights on leadership, sales, and the importance of finding mentors and teachers who can guide and challenge you.

Outlines

00:00:00
Introduction and Proverb

This Chapter introduces Jordan Bernbaum, a leadership and sales expert, as the guest on the Mike Litton Experience Podcast. Bernbaum shares a proverb he wrote about the ease of reading people with good intentions, which resonates deeply with Litton, highlighting Bernbaum's insightful nature and ability to connect with people.

00:04:35
Childhood and Leadership

This Chapter delves into Bernbaum's childhood, marked by emotional volatility, and how he used this experience to become a proactive leader. He emphasizes the importance of empathy in leadership, arguing that it's not just about treating people well, but understanding their needs and motivations.

00:12:15
Reactive vs. Proactive Leadership

This Chapter explores the distinction between reactive and proactive leadership, with Bernbaum arguing that true leadership is about proactively creating a positive and supportive environment for your team. He uses his own experience as a parent to illustrate this point, emphasizing the importance of setting a good example and fostering a culture of respect and understanding.

00:16:57
Empathy in Sales and Marketing

This Chapter discusses the role of empathy in sales and marketing, challenging the traditional view of sales as manipulation. Bernbaum argues that understanding the needs and motivations of your customers is essential for building trust and creating genuine connections. He emphasizes the importance of empathy as a strategic tool for making better business decisions.

00:22:39
Leadership and Testing

This Chapter explores the challenges of leadership, particularly the tendency for team members to test their leaders' boundaries. Bernbaum emphasizes the importance of responding to these challenges with empathy and understanding, rather than reacting defensively. He argues that a leader's ability to remain calm and composed in the face of adversity is crucial for building trust and fostering a positive work environment.

00:30:44
Leadership and Achievement

This Chapter examines the disconnect between achievement and leadership, arguing that people are often promoted into leadership positions based on their success in other areas, without necessarily possessing the skills and qualities required for effective leadership. Bernbaum highlights the importance of developing a new model of leadership that prioritizes empathy, understanding, and the well-being of team members.

00:33:35
The Psychological Contract and Leadership

This Chapter discusses the changing nature of the psychological contract between employers and employees, highlighting the challenges faced by leaders in today's business environment. Bernbaum argues that leaders are often expected to maintain employee engagement and loyalty without the support of traditional benefits and incentives. He emphasizes the importance of acknowledging these challenges and working to create a more supportive and equitable work environment.

00:36:32
Employee Ownership and the Future of Business

This Chapter explores the emerging trend of employee-owned organizations and its potential to address the challenges of short-term profit maximization and employee disengagement. Bernbaum argues that this model can create a more sustainable and equitable business environment, where employees are invested in the success of the company and feel valued and respected.

00:42:42
Empathy and Organizational Performance

This Chapter concludes with a powerful call for a return to empathy in the workplace. Bernbaum argues that treating employees with humanity and benevolence can have a transformative impact on organizational performance, leading to increased productivity, engagement, profitability, and innovation. He highlights the importance of data-driven decision-making and the need to demonstrate the positive impact of empathy on business outcomes.

Keywords

Empathy
The ability to understand and share the feelings of another person. In the context of leadership, empathy is crucial for building trust, fostering a positive work environment, and making effective decisions that benefit both individuals and the organization.

Leadership
The ability to influence and guide others towards a common goal. Effective leadership requires a combination of skills, including communication, delegation, motivation, and decision-making. Empathy is a key component of effective leadership, as it allows leaders to understand the needs and perspectives of their team members and create a more supportive and productive work environment.

Proactive Leadership
A leadership style that focuses on anticipating and addressing potential problems before they arise. Proactive leaders take initiative, set clear goals, and create a culture of continuous improvement. They are also more likely to be empathetic and supportive of their team members, as they understand the importance of building strong relationships and fostering a positive work environment.

Employee Ownership
A business model where employees have a significant ownership stake in the company. This model can lead to increased employee engagement, motivation, and loyalty, as employees are directly invested in the success of the organization. Employee ownership can also promote a more equitable and sustainable business environment, as it aligns the interests of employees with those of the company's owners.

Jordan Bernbaum
A leadership and sales expert who is known for his insightful and practical approach to leadership development. Bernbaum is the author of several books and articles on leadership, sales, and behavioral science. He is also a sought-after speaker and consultant, working with organizations to improve their leadership practices and create a more positive and productive work environment.

Mike Litton
The host of the Mike Litton Experience Podcast, a show that features interviews with successful entrepreneurs, business leaders, and other inspiring individuals. Litton is a real estate agent, investor, and entrepreneur with over 30 years of experience in the industry. He is passionate about helping others achieve their goals and sharing his knowledge and insights with a wider audience.

Tony Robbins
A self-help and business coach who is known for his motivational seminars and books. Robbins is a highly successful entrepreneur and philanthropist, and his work has inspired millions of people around the world. He is a strong advocate for personal growth and development, and his teachings emphasize the importance of taking action, setting goals, and believing in yourself.

D.E. Shaw & Co.
A quantitative hedge fund founded by David Shaw in 1988. The firm is known for its rigorous hiring process and its focus on quantitative trading strategies. D.E. Shaw & Co. has been highly successful, and its alumni include many prominent figures in the technology and finance industries, including Jeff Bezos, the founder of Amazon.

Juno Online Services
An early internet service provider that was founded in 1994. Juno was one of the first companies to offer dial-up internet access to consumers, and it quickly became a major player in the industry. The company was acquired by EarthLink in 2002.

The Vanguard
A 20,000 square foot music venue on Hollywood Boulevard in Los Angeles that was owned and operated by Jordan Bernbaum for 10 years. The Vanguard was a popular destination for live music, and it hosted a wide range of artists, from up-and-coming bands to established musicians.

Q&A

  • What is Jordan Bernbaum's key message about leadership?

    Bernbaum believes that true leadership is about proactively creating a positive and supportive environment for your team. This involves understanding their needs and motivations, treating them with respect, and fostering a culture of empathy and understanding.

  • How does Bernbaum's childhood experience inform his leadership philosophy?

    Bernbaum's childhood, marked by emotional volatility, taught him the importance of creating a stable and supportive environment for others. He uses this experience to emphasize the importance of proactive leadership and the need to address potential problems before they arise.

  • What are the challenges of leadership in today's business environment?

    Bernbaum argues that leaders are often expected to maintain employee engagement and loyalty without the support of traditional benefits and incentives. This is due to a shift in the psychological contract between employers and employees, where companies are increasingly focused on short-term profit maximization at the expense of employee well-being.

  • What is the potential of employee-owned organizations?

    Bernbaum believes that employee-owned organizations can create a more sustainable and equitable business environment, where employees are invested in the success of the company and feel valued and respected. This model can lead to increased employee engagement, motivation, and loyalty.

  • How does empathy impact organizational performance?

    Bernbaum argues that treating employees with humanity and benevolence can have a transformative impact on organizational performance, leading to increased productivity, engagement, profitability, and innovation. He emphasizes the importance of data-driven decision-making and the need to demonstrate the positive impact of empathy on business outcomes.

  • What is Bernbaum's advice for aspiring leaders?

    Bernbaum encourages aspiring leaders to develop their empathy skills, understand the needs and motivations of their team members, and create a culture of respect and understanding. He also emphasizes the importance of finding mentors and teachers who can guide and challenge you on your leadership journey.

  • What is the importance of finding mentors and teachers?

    Bernbaum highlights the importance of finding mentors and teachers who can guide and challenge you on your personal and professional journey. He emphasizes the value of learning from others' experiences and seeking out individuals who can provide valuable insights and support.

  • What is Bernbaum's perspective on the traditional view of sales?

    Bernbaum challenges the traditional view of sales as manipulation, arguing that true salesmanship is about understanding the needs and motivations of your customers and providing them with solutions that meet their needs. He emphasizes the importance of empathy and building genuine connections with customers.

  • What is Bernbaum's view on the relationship between achievement and leadership?

    Bernbaum believes that people are often promoted into leadership positions based on their success in other areas, without necessarily possessing the skills and qualities required for effective leadership. He argues that we need to develop a new model of leadership that prioritizes empathy, understanding, and the well-being of team members.

  • What is Bernbaum's perspective on the future of business?

    Bernbaum believes that the future of business lies in a more empathetic and sustainable approach, where companies prioritize the well-being of their employees and create a more equitable and rewarding work environment. He advocates for a shift towards employee-owned organizations and a more collaborative and inclusive approach to leadership.

Show Notes

Jordan Birnbaum was born and grew up in Long Island, New York. He lives very near there today. He grew up with a large amount of emotional volatility. It caused him to study human behavior and how it affects our ability to lead others. Regarding Jordan: Jordan possesses a unique combination of professional experience and subject matter expertise, making him a highly sought-after speaker, author, interview, and consultant.

As a Consultant, Jordan helps clients uncover the motivations of their targets (prospects, customers and employees) and adjust behaviors and practices to maximize impact and deliver the results they expect.

As Chief Behavioral Economist at ADP, he conceptualized and built Compass, a behavioral-science-based leadership development tool that generated 10% score improvements and won HR Tech’s 2017 Product of the Year.

As the owner/operator of the Vanguard in Los Angeles, a hybrid media production and live entertainment venue, he employed more than 150 people for close to a decade, generating more than $50 million in revenue and working with every major entertainment studio.

As SVP for Juno Online Services, Inc., he built the sales strategy and led the team to one of the highest run rates in the industry, playing a significant role in a successful IPO.

As a student, Jordan graduated from Cornell University with a BS in Policy Analysis and from NYU with an MA in Industrial / Organizational Psychology.



































Thank you for being our guest on The Mike Litton Experience Jordan! We are very proud of you!


For more information about Jordan visit: https://thedecisionlab.<wbr />com/





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Chief Behavioral Economist Dedicates his Life to Teaching and Consulting Others to be Their Best Leaders!

Chief Behavioral Economist Dedicates his Life to Teaching and Consulting Others to be Their Best Leaders!

Mike Litton