Chipotle's New High-Protein Menu: A Response to Evolving Tastes
Update: 2025-12-18
Description
Chipotle introduces high-protein menu options, capitalizing on the growing demand for protein-rich meals. The new menu includes a four-ounce chicken or steak bowl under four dollars, double meat bowls and burritos, and other protein-packed items. This move comes as Americans increasingly prefer high-protein diets and follows similar trends by companies like Starbucks and celebrities like Khloé Kardashian. Chipotle aims to re-engage diners and boost sales, following a recent quarter with lower-than-expected revenue.
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