DiscoverMarkets & Money Today | 2 Min News | The Daily News Now!Chipotle's New Protein Cups: A Strategic Move
Chipotle's New Protein Cups: A Strategic Move

Chipotle's New Protein Cups: A Strategic Move

Update: 2025-12-18
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Description

Chipotle Mexican Grill is expanding into the snack market with its first High Protein Menu, featuring grab-and-go protein cups and larger entrees. This strategic move aims to cater to evolving dietary preferences and potentially attract new customers. The new menu, launched amidst slowing sales growth and changing consumer behavior, offers a range of protein options and competes with protein bars and convenience store snacks.

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Chipotle's New Protein Cups: A Strategic Move

Chipotle's New Protein Cups: A Strategic Move