Today on the podcast, I speak to Chloé Julian, founder of Videris - a New Zealand-based lingerie brand with wellness, sustainable and ethical practices at its heart.

Before launching Videris, Chloé spent 15 years overseas designing lingerie for Stella McCartney, Agent Provocateur and David Beckham Bodywear. In 2017, she led the design team to launch Rihanna’s lingerie line Savage X Fenty as VP of Design.  

In 2020 she launched Videris - lingerie for everyday wellbeing. Designed for comfort and support, made from natural and sustainable fabrics, in colours designed to enhance a feeling or mood.

I found Chloé’s career journey absolutely fascinating. We talk about the lingerie industry and the intricacies of lingerie design; we discuss her time working with some of the most recognized global brands and icons and the challenges of pushing herself to the limit. Chloé’s wealth of experience has shaped the thoughtful, purpose-driven brand that is Videris.

For the first time ever, this interview will be released in two parts. In this episode, Part One, we look back at Chloé’s incredible career before founding Videris. And in Part Two next week, we’ll dive into the world of Videris, exploring the philosophy behind the brand, launching in the pandemic, learning the ins and outs of business, and everything that has unfolded over the past four years.

And after you've listened to this episode, make sure you head over to the viderislingerie.com to learn more about the brand and to check out all the beautiful lingerie that is on the website. And of course, head over to Instagram @viderislingerie. to follow along with the brand's beautiful journey.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
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