Today's episode is part two of my conversation with Chloé Julian, founder of Videris - a New Zealand-based lingerie brand with wellness, sustainability and ethical practices at its heart.

Before launching Videris, Chloé spent 15 years overseas designing lingerie for some of the most recognized global brands and icons. 

In 2020, she launched Videris - lingerie for everyday wellbeing. Designed for comfort and support, made from natural and sustainable fabrics, in colours designed to enhance a feeling or mood.

In this conversation we dive into the world of Videris, exploring the philosophy behind the brand, exploring colour psychology, launching in the pandemic, learning the ins and outs of business, working through the challenging times, and everything that has unfolded over the past four years.

What I love about Videris is that alongside her incredible career history, it's also Chloe's own personal values and life experiences that inform the thoughtful, design-led, considered and authentic brand she is building today. 

I hope you enjoy the second part of my kōrero with Chloé as much as I did.

And again, after you've listened to this episode, head straight over to viderislingerie.com to learn more about the brand and to check out all the beautiful lingerie that is on the website. You can also find the brand on Instagram @viderislingerie to follow along with the brand's beautiful journey.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
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