Chocolate's reign over Halloween is under threat from inflation, tariffs and high cocoa prices
Update: 2025-10-31
Description
Halloween's Sweet Shock: Chocolate Prices Skyrocket, Candy Companies InnovateThis Halloween, chocolate lovers are facing a frightening reality: sky-high prices. With a 30% increase since last year, a 100-piece bag now costs $16, compared to $7 four years ago. The culprits? Soaring cocoa prices, tariffs, and inflation, exacerbated by harsh weather, disease, and drought in West Africa. As a result, chocolate's share of Halloween candy sales has dropped from 52% to 44%. Meanwhile, fruity, sour, and chewy candies like gummies and Skittles are gaining popularity, especially among younger generations. Candy companies are responding with new products, flavors, and sizes, but despite slower sales growth, they're committed to keeping candy affordable and a Halloween staple.
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