Chris Kong's journey from child actor in Hong Kong to co-founder and co-CEO of Better Nature is nothing short of remarkable. Chris shares how his early experiences in biochemistry at the University of Oxford and his passion for sustainability led him to create a leading tempeh brand in the UK. Growing up with an entrepreneurial spirit, from selling snacks to classmates to experimenting with a hot dog stand, Chris's story is one of relentless pursuit to develop impactful, planet-friendly products.

The episode takes you through the transformative journey of Better Nature's inception, sparked by a chance encounter at a biotech conference. A conversation with his future co-founder, Ellen, challenged Chris's dietary habits and planted the seeds for a revolutionary plant-based protein business. Through this serendipitous meeting, Chris discovered tempeh and its untapped potential in the UK market, leading to a bold mission to make this protein-rich product a supermarket staple and win over health-conscious consumers.

Chris also opens up about the trials and triumphs of the sustainable food business. He details the strategic moves, such as rebranding, to highlight tempeh's health benefits, and the role of strong partnerships in scaling production. His background in sports instilled a dedication to persistence and discipline, essential traits in bringing Better Nature's vision to life. This episode promises not just an entrepreneurial story but an insightful reflection on aligning business with a meaningful impact on the world.

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