Christopher Lochhead, 3x Silicon Valley CMO & #1 Business Podcaster, on How to Niche Down & Play Bigger with Your Marketing...
Ep #92 - Christopher Lochhead, a "war-time" CMO for three Silicon Valley companies (Mercury Interactive, Scient, Vantive), a top business podcaster on Apple (as high as #1 in the rankings), and a best-selling author on Amazon, joins the Marketing Geeks Podcast to talk how to niche down with your marketing efforts, become a category director, and play bigger.
Christopher is the host of two top podcasts including "Lochhead on Marketing" and "Follow Your Different." He is also the best-selling author of two hit books including "Niche Down: How To Become Legendary By Being Different" and "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets."
In this interview, we explore Christopher's corporate background including his experience as CMO of Mercury Interactive when the company sold to Hewlett-Packard (HP) for $5 Billion. That's a big number and a major reason why you'll want to listen to what Christopher has to say about marketing. In our conversation, we discuss why marketers MUST niche down and become category directors in the current business landscape, we get his opinion on personal branding, and we go into why he now runs two podcasts and a blog where he provides tons of incredibly valuable info to entrepreneurs 100% free. Don't miss this special episode with the one and only, Christopher Lochhead.
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