DiscoverMarketing GeeksChristopher Lochhead, 3x Silicon Valley CMO & #1 Business Podcaster, on How to Niche Down & Play Bigger with Your Marketing...
Christopher Lochhead, 3x Silicon Valley CMO & #1 Business Podcaster, on How to Niche Down & Play Bigger with Your Marketing...

Christopher Lochhead, 3x Silicon Valley CMO & #1 Business Podcaster, on How to Niche Down & Play Bigger with Your Marketing...

Update: 2020-01-25
Share

Description

Ep #92 - Christopher Lochhead, a "war-time" CMO for three Silicon Valley companies (Mercury Interactive, Scient, Vantive), a top business podcaster on Apple (as high as #1 in the rankings), and a best-selling author on Amazon, joins the Marketing Geeks Podcast to talk how to niche down with your marketing efforts, become a category director, and play bigger. 




Christopher is the host of two top podcasts including "Lochhead on Marketing" and "Follow Your Different." He is also the best-selling author of two hit books including "Niche Down: How To Become Legendary By Being Different" and "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets."




In this interview, we explore Christopher's corporate background including his experience as CMO of Mercury Interactive when the company sold to Hewlett-Packard (HP) for $5 Billion. That's a big number and a major reason why you'll want to listen to what Christopher has to say about marketing. In our conversation, we discuss why marketers MUST niche down and become category directors in the current business landscape, we get his opinion on personal branding, and we go into why he now runs two podcasts and a blog where he provides tons of incredibly valuable info to entrepreneurs 100% free.  Don't miss this special episode with the one and only, Christopher Lochhead.




Learn More About Christopher Lochhead, His Books, and Podcasts:




Visit Christopher Lochhead's website at: https://lochhead.com/




Get Christopher's book "Play Bigger" on Amazon at: https://amzn.to/37miSkh




Get Christopher's book "Niche Down" on Amazon at: https://amzn.to/2uxHTKC




Listen to the "Follow Your Different" Podcast on Apple at: https://podcasts.apple.com/us/podcast/christopher-lochhead-follow-your-different/id1204044507




Listen to the "Lochhead on Marketing" Podcast on Apple at: https://podcasts.apple.com/us/podcast/lochhead-on-marketing/id1475593214




Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you.




Connect & message the Marketing Geeks on LinkedIn:




Click to Connect with Justin Womack at: https://www.linkedin.com/in/justinwomack1/




Click to Connect with Andros Sturgeon at: https://www.linkedin.com/in/androssturgeon/




Want to be a guest on the Marketing Geeks Podcast or suggest someone?




Please email us at info@marketinggeekspodcast.com




Click here to visit the Marketing Geeks website at: https://marketinggeekspodcast.com



---

This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

· Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/

---

Send in a voice message: https://anchor.fm/marketing-geeks/message
Support this podcast: https://anchor.fm/marketing-geeks/support
Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Christopher Lochhead, 3x Silicon Valley CMO & #1 Business Podcaster, on How to Niche Down & Play Bigger with Your Marketing...

Christopher Lochhead, 3x Silicon Valley CMO & #1 Business Podcaster, on How to Niche Down & Play Bigger with Your Marketing...

Justin Womack - Marketing SEO