September 27th, 1986. Just before sunrise in Cleveland’s Public Square, the city center is abuzz with thousands of volunteers working tirelessly to fill up balloons. The goal? To launch 1.5 million balloons into the sky at once - a record-breaking spectacle, organized by Cleveland's United Way. They hope this will bring money and inspiration to a city that desperately needs both.

Why did Cleveland choose this colorful stunt to repair its public image? And should this day be remembered as a triumph… or a disaster?

Special thanks to Dr. George Fraser, former marketing director for the United Way of Cleveland and CEO and founder of FraserNet Incorporated; Chris Quinn, editor of The Plain-Dealer in Cleveland; and Nathan Truesdell, documentary filmmaker.

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