Discover#NeoMarketing PodcastClient/Customer Focused Innovation
Client/Customer Focused Innovation

Client/Customer Focused Innovation

Update: 2021-01-20
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Subtitle: Notes From The Chick-Fil-A Drive Thru. It’s not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020, the year of COVID-19 definitely focused everyone on making the right changes in order to survive and/or thrive. But, you can’t innovate just for the sake of innovation. You should make changes that your audience wants, needs or demands. It’s not about building the coolest widget but delivering your product/service to your client/customer in a way that fits their situation the best.


01:06 COVID-19 Forces Innovation

02:21 What you can learn from the drive thru of a Chick-Fla-La?

07:59 How can you adapt this to your business? 08:08 Company Culture

09:23 Brand semantics of “My Pleasure” as a response to “Thank You”

10:31 Keep It Simple

11:34 Predictive business data

12:45 Create a demand for your product through customer service

13:25 Make a positive out of a negative 13:55 Don’t complain, go fix the problem

14:47 It’s not about the chicken sandwich

15:19 Create and then meet expectations

15:28 The key is innovation for the consumer, not the business

16:06 Innovate now, pay for it later

17:01 The cost of not innovating

18:05 You don’t have to accept the status quo

20:03 A good way to miss opportunity

21:31 Again, create and then meet expectations (it’s that important)

23:16 Dedication to process, culture and brand

23:47 How does this help you/your business?

24:09 The podcast not sponsored by Chick-Fla-A (unfortunately)

25:00 Differentiation by process

26:32 How it all goes together

27:30 Become an iconic brand 28:06 Invest in your customer


On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.


To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/


On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.


Subscribe to the #NeoMarketing podcast:


Videos on YouTube: bit.ly/GoldingGroupYouTube

Spotify: bit.ly/NeoPodcast (Login First)



Google Podcast: bit.ly/NeoMarketingGP



Podcast Addict: bit.ly/NeoPodAddict

Pod Link: pod.link/1275659816
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Client/Customer Focused Innovation

Client/Customer Focused Innovation

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