Co-op Live's Amanda Jennings - Strapping Yourself onto a Rocket
Update: 2024-09-10
Description
Amanda 'AJ' Jennings is a legend of the industry. She rebranded the Dome to become the O2 and she led the marketing for London 2012 and the Olympic Games. When we spoke, she'd just come off the epic task of launching Manchester's Co-op Live.
She talks to Fresh Air's Michaela Hallam about how she only does bold, makes a difference in people's lives and how you go hard or go home.
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