Coke's Curve: How Plastic Bottles Reshaped an Icon
Update: 2025-09-24
Description
How did Coca-Cola revive its iconic contour bottle and boost sales by 25% in the 90s? Discover the story behind Coke's bold move to plastic, spearheaded by CEO Doug Ivester, and how it overcame manufacturing challenges and retailer skepticism to achieve record-breaking success. Learn how nostalgia, strategic marketing, and a willingness to innovate transformed a classic design into a branding powerhouse, forever changing the way we drink Coke.
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