Coleman Insights' Warren Kurtzman on bringing Validate Audio Attribution to the U.S.
Update: 2024-11-14
Description
The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like Meta, Google, and Amazon, among others. Our publisher Shawn Smith hosts this special episode of Broadcast Dialogue - The Podcast featuring Warren Kurtzman, President of Coleman Insights, the new licensee of the Pattison Media-created Validate Audio Attribution software platform being used by Canadian, and now U.S. broadcasters.
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