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In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.

Tune in to learn more!

Meet our guest:

Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements.

Five things you’ll learn from this episode:

1. Consequences of companies mishandling bad news

2. Best practices for publicly traded companies to work effectively with journalists

3. Why preparation and anticipation are key to effective media interactions

4. Why understanding media evolution is critical for PR

5. The difference between embargoes and advance news, and how to use them strategically

Quotables

“When something is happening, it's a good idea to preemptively get together with the key people and have a response ready because one of the things that could happen in today's world is the story is going to be posted online and nobody is ready to respond.” — Mark Basch

“Clever is great, but it better be accurate.” — Mark Basch

“The headline … is designed to get you to read the story but also should tell you what the story is.” — Mark Basch

“If you want to make this newsworthy, if you want to get media coverage about your company, its success and its growth, we've got to have credible indicators of how quickly you are growing.” — Jason Mudd

“Always prepare, always assume the worst, and have proper preparations.” — Jason Mudd

“Have a plan, but have a plan in case the plan fails of what you're going to do secondarily.” — Jason Mudd

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More about Mark Basch

Mark Basch is a seasoned business journalist who’s covered publicly traded companies for decades. His reporting focuses on economics, business trends, manufacturing, real estate, and unemployment, drawing regularly from data releases and press statements.

Guest’s contact info and resources:

Mark Basch on LinkedIn

Additional resources:

The best and worst media relations efforts from public relations professionals

How to speak with clarity and authority during a crisis

11 crisis management tactics to avoid or prepare for a PR disaster

The 4 R’s of media relat

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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