In this episode, we elaborate on the question how a company can keep it's purpose alive in the long run. Responsible, honest and open communication, based on ongoing reflection, plays a key role:

• Business leaders play an active role in communicating purpose: A clear vision combines with a clear purpose and the associated value.
• Beyond «purpose washing», the question is how to really make purpose meaningful and effective. Our point is: It happens when individual purpose matches the business purpose.
• Purpose gets serious in the process of decision making, because that's where purpose gets concrete and visible by limiting options: Rather than deciding on too many things that you can't realize anyway, purpose creates a natural focus on impactful decisions.
• Another way of communicating effectively is having purpose topics on weekly management meetings or team meetings, as a standard routine and action item.
• Also, communicating the hurdles that you were able to overcome with purpose and team spirit, will create resonance.
• In addition, we recommend ongoing purpose reflection: With today's VUCA world, it's actually necessary to daily reflect on how that purpose can help actually to better get on with this rapidly changing situation.
• Key questions then become: What does it mean for us today? How do we work together in the light of the purpose and of the actual challenges that we see? 

Let's make it a standard topic on our agenda and reflect on purpose every day!

 
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Hartmut and Mark