Communications challenges in rural crime and food waste
The 14th episode of the Agri Food Comms-Cast focuses on two topics in the food and farming supply chain that chime with the autumn season, where the temperatures drop and the nights draw in.
First up is Rebecca Davidson, rural affairs specialist at NFU Mutual, who has the task of communicating why crime on farms should mean something to anyone who consumes food.
Rebecca explains the challenges of communicating the contents of the annual Rural Crime Report to different media channels, including broadcast and the broadsheets, and the wider public year-on-year.
She explains how through a consumer survey, they found the best way to help people use leftover pumpkins and reduce food waste after Halloween was to provide tasty recipes, particularly from celebrity chefs.
The charity also promotes pumpkin festivals to collect and eat delicious food from leftover pumpkins along with lobbying the government with their Greenprint; a series of policy asks to encourage a nationwide reduction in food waste across the supply chain.