Communications lessons learned from Political Ads
What can we learn from political ads about how to better communicate with our customers? John and Angel discuss some of the points from a great article in Center for Civic Design (link here) about how to communicate with voters. But if you remove the word voter and replace it with customers, the same rules apply.
Key thoughts 1) Know your media
2) Have a professional media design
3) Answer questions
4) Have a conversation
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