In this episode of the Don't Get Me Started podcast, Christopher Smith engages with Ward Jarvis, a mental performance coach on the PGA Tour, discussing the intricacies of mental performance in golf, particularly focusing on the YIPS and its psychological implications. They explore the journey of golfer Brendan Todd, the connection between stuttering and performance anxiety, and the role of neuroscience in understanding these phenomena. The conversation delves into the misconceptions surrounding neuroscience in golf coaching and emphasizes the importance of prediction in the brain's functioning. Additionally, they address the fear factor in golf and how it parallels high-stakes professions like surgery. In this conversation, Christopher Smith and Ward Jarvis explore the intricate relationship between confidence, competence, and performance in golf. They discuss the myth of consistency, the importance of an approach mindset, and the challenges posed by the yips. The dialogue emphasizes the need for context-specific practice and effective strategies to enhance performance. They also touch on the role of neuroscience in understanding these phenomena and the integrity required in coaching and marketing within the sports industry.