DiscoverAd InfinitumCongruent Cues
Congruent Cues

Congruent Cues

Update: 2024-10-30
Share

Description

In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.

Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot.

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

Comments 
In Channel
Audio is for the Children

Audio is for the Children

2025-02-1401:00:45

A.I. Loves Everybody

A.I. Loves Everybody

2024-12-1325:37

Congruent Cues

Congruent Cues

2024-10-3043:58

Simulacrum Ex Machina

Simulacrum Ex Machina

2024-09-1940:29

Sonic Truths

Sonic Truths

2024-09-1130:14

Audio Affects

Audio Affects

2024-08-0537:18

Audio's Rule of Thirds

Audio's Rule of Thirds

2024-07-1748:19

Scary Ads

Scary Ads

2024-05-2956:04

Hosts are People Too

Hosts are People Too

2024-03-2138:20

Sound Strategy

Sound Strategy

2024-02-2142:33

Why Now?

Why Now?

2023-12-1936:03

Sirius Positioning

Sirius Positioning

2023-09-2835:41

loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Congruent Cues

Congruent Cues

Stew Redwine