DiscoverVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastConnecting Search and Social
Connecting Search and Social

Connecting Search and Social

Update: 2026-04-13
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Description

Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing analytics data to build custom tools that uncover actionable insights beyond traditional platform limitations. The conversation covers search experience optimization frameworks that connect user behavior data with conversion outcomes, plus strategies for developing proprietary measurement tools when standard SEO platforms fall short of enterprise needs.

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One SEO tactic people need to stop overcomplicating

One SEO tactic people need to stop overcomplicating

2026-05-1201:37

Measuring SEO impact beyond rankings and traffic

Measuring SEO impact beyond rankings and traffic

2026-05-1139:08

One skillset that everyone in the industry needs to master

One skillset that everyone in the industry needs to master

2026-05-0801:43

The biggest misconception about AI search

The biggest misconception about AI search

2026-05-0703:27

Prioritizing AI over traditional search?

Prioritizing AI over traditional search?

2026-05-0603:27

One metric that every organic marketer should add to their dashboard

One metric that every organic marketer should add to their dashboard

2026-05-0503:29

Measurement & Attribution in Zero-Click

Measurement & Attribution in Zero-Click

2026-05-0434:03

Will visibility continue to be the north star of measuring AI performance?

Will visibility continue to be the north star of measuring AI performance?

2026-05-0101:25

Will AI search continue to expand?

Will AI search continue to expand?

2026-04-3001:30

The policy that we really want to see

The policy that we really want to see

2026-04-2901:19

One practice that you should absolutely be using

One practice that you should absolutely be using

2026-04-2803:08

The impact of AI Search on search behavior

The impact of AI Search on search behavior

2026-04-2737:57

Why should somebody try Noble?

Why should somebody try Noble?

2026-04-2501:06

One metric that will define GEO success in the next two years

One metric that will define GEO success in the next two years

2026-04-2401:18

The biggest misconception SEOs still have about brand mentions and AI search

The biggest misconception SEOs still have about brand mentions and AI search

2026-04-2303:05

AI search traffic barely shows up in analytics today, so why invest?

AI search traffic barely shows up in analytics today, so why invest?

2026-04-2203:18

Pitch to a marketing leader who says they’ll wait until AI attribution is clearer

Pitch to a marketing leader who says they’ll wait until AI attribution is clearer

2026-04-2101:24

How to automate brand mentions for AI Search

How to automate brand mentions for AI Search

2026-04-2046:32

What’s the scrappiest tool you’ve built?

What’s the scrappiest tool you’ve built?

2026-04-1601:27

The behavior metric you should trust more than rankings

The behavior metric you should trust more than rankings

2026-04-1501:15

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Connecting Search and Social

Connecting Search and Social